Amazon officially opened its first neighborhood fulfillment center in Milwaukee, Wisconsin, on Monday, marking a significant shift in its logistics strategy aimed at accelerating same-day delivery services. This new 350,000-square-foot facility is designed to stock high-demand products tailored specifically for local shoppers, enabling delivery windows as fast as two hours within selected ZIP codes.
Unlike traditional Amazon fulfillment centers that serve broader regions, this hub focuses on a compact geographic area, allowing the company to bring inventory closer to customers and reduce delivery times dramatically. The facility employs over 500 workers and uses advanced AI-powered robotics to sort, pack, and dispatch orders efficiently.
Stefano Perego, Amazon’s Vice President of North America Operations, said, “We’re reinventing last-mile logistics by creating hubs that are deeply connected to the communities they serve. Milwaukee’s strong transportation infrastructure and growing customer base make it the perfect place to pilot this new model.”
The move reflects Amazon’s broader push to optimize its supply chain amid rising consumer demand for faster delivery and increased competition from rivals like Walmart and Target. Local leaders welcomed the investment, highlighting the job creation and economic boost the facility brings to the area.
With plans to roll out similar neighborhood hubs in other mid-sized cities, Amazon aims to redefine expectations for speed and convenience in e-commerce delivery nationwide.